Tips to rectify your landing page
Landing Page is very critical to conversion find some useful tips here to optimize your website landing page
1: Tag line or slogan should be such that visitor get an idea about your work when read it hence write catchy but straightforward lines try to include your main keyword in tagline.
2: Use images which add value and keep visitor focus on your site.
3: Reduce page load time
Check it here and find out cause of high page load time http://tools.pingdom.com/fpt/
4: Be straightforward with what you are offering or what inside your offer , include your offer in your headline
5: Avoid too long and too short forms both has their own disadvantages
long form may frustrate visitor and short form may get you unqualified leads
6: Use progressive profiling concept ( means use multiple short form submissions for example at first ask first name ,last name , email id and twitter -id and then allow to save it and then ask next one or two pieces of information which is seriously critical to you
I mean modularize your information gathering process with multiple interactions of user
7: Keep your CTAs (call to action - the forms and click options for user information gathering) above the page fold ( upper half of the page) this will also help visitor in mobile version of your site.
8: Give your lead a confirmation message when he submitted any CTA form. For Ex: "your form submitted successfully"
this will avoid confusion
9: Don't ask same information again
10: Avoid use of CTAs and footers and main navigation on every page. use where it matters because it won't add any value to lead conversion. It may affect adversely
11: Avoid Pop-ups because its disrupt user focus
12: Contrast your landing page to improve focus of user
Landing Page is very critical to conversion find some useful tips here to optimize your website landing page
1: Tag line or slogan should be such that visitor get an idea about your work when read it hence write catchy but straightforward lines try to include your main keyword in tagline.
2: Use images which add value and keep visitor focus on your site.
3: Reduce page load time
Check it here and find out cause of high page load time http://tools.pingdom.com/fpt/
4: Be straightforward with what you are offering or what inside your offer , include your offer in your headline
5: Avoid too long and too short forms both has their own disadvantages
long form may frustrate visitor and short form may get you unqualified leads
6: Use progressive profiling concept ( means use multiple short form submissions for example at first ask first name ,last name , email id and twitter -id and then allow to save it and then ask next one or two pieces of information which is seriously critical to you
I mean modularize your information gathering process with multiple interactions of user
7: Keep your CTAs (call to action - the forms and click options for user information gathering) above the page fold ( upper half of the page) this will also help visitor in mobile version of your site.
8: Give your lead a confirmation message when he submitted any CTA form. For Ex: "your form submitted successfully"
this will avoid confusion
9: Don't ask same information again
10: Avoid use of CTAs and footers and main navigation on every page. use where it matters because it won't add any value to lead conversion. It may affect adversely
11: Avoid Pop-ups because its disrupt user focus
12: Contrast your landing page to improve focus of user
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